How Does CIAM add Value to Your Bottom Line?
Yes, it does - a Customer Identity and Access Management or CIAM software guarantees trust that major clients need to sign on to.
It does this by making your platform secure, compliant, and audit-ready—for CSOs, this is the major concern when adding your product to their tech stack.
Not cost-effectiveness or cool features - data breaches are EXPENSIVE (on average they can cost companies $2.2 million). A CSO's and CIO's job depends on making sure they do not happen.
CIAM software like Infisign obliterates this problem for SaaS companies through compliance processes that can be completely automated.
Revenue Milestones SaaS Founders Should Set
As any sales-driven SaaS founder knows to get to 100k or even 10 million in revenue, you need to be extremely involved in the direct sales and marketing processes.
This means having as many meetings as possible through references, cold calls, or emails - and seeing the major benefit of your SaaS product. But it majorly means - one or more BIG clients.
And to do that here are some revenue milestones that you need to achieve on a monthly basis in three stages.
- 10k to 250k Monthly Recurring Revenue (MRR)
- 250k to 500k Monthly Recurring Revenue (MRR)
- 500k to 1 Million Monthly Recurring Revenue (MRR)
Easy to write down right? But the reality is getting from 10K MRR to 1 million MRR is a huge leap.
What you need to get here - is landing one or more enterprises as your clients. This is what gets you to the 10 Million ARR mark.
But unlike agencies or Independent software vendors - for Enterprises, compliance, and their existing ecosystem is everything.
What Stops Enterprises From Signing Up?
First and foremost, most of the time, their entire ecosystem can be incompatible with your software. Most enterprises do not want to work with new software because integrating their existing database is extremely difficult.
And, even if it wasn't - they do not want you to have access to personal information due to major compliance issues.
How Do You Make Enterprises Sign-Up?
Show them that - 1) you can integrate completely with their existing ecosystem no matter whether it's Azure, AWS, Google Workspace, or anything else (which can be done through directory-sync)
2) Show them that you do not collect the personal information they store through software, (like their address, credit card information, or social security number) which completely avoids that with zero-knowledge proof.
This means that you do not have access to this information - their users can log in and sign up for your service without you having to collect this information too.
This is where CIAM can convince them - software like Infisign UniFed does this with directory sync and with zero-proof or personal information exchanged (like their address, credit card information, or social security number).
But what it does is MAJORLY give them centralized access control - which is what every CSO or CIO needs to consider your platform.
Lesser Known Features Your Platform Needs to Sign-On Enterprises as Clients
- Multiple MFA Options and Flows - With Infisign you can enable social logins, OTPs, Biometrics, device-based authentication, passkeys, magic links through email, and push notifications and can use these in different variations.
- Single-Sign-On - For secure and quick authentication avoiding data breaches
- Automated Provisioning and Deprovisoning - So that users are added and removed immediately once on-boarded or off-boarded
- Attribute-Based Access Control - This goes a level deeper than RBAC making sure only authorized personnel with specific attributes you set have access to the database
- Centralized Security Policy Enforcement - This allows them to make sure only specific users, devices, and geo-locations can access your software.
How Long Does it Take to Implement CIAM?
Typically, it can take anywhere from 3 months to 6 months for a wide range of features if built in-house. This is mostly because creating APIs and a directory-sync framework can be difficult to do from scratch.
But UniFed’s directory-sync feature will reduce this whole process to just 1 day a week for cloud-based applications. On-premises applications take a little longer but can also be done within a day or two at most.
Compliance and Incompatible ecosystems are what keep you from scaling your revenue pipeline.
Want to scale from $100k to $10 million in revenue? Well, this is the major reason most high-ticket enterprises NEVER sign on.
With Infisign, you’ll get access to our CIAM platform and can see how effortless it makes compliance within 4 hours of booking a trial call. Need more clarity? See how we can add value to your platform with a free 15-day trial.
