If you’re a medical service provider on digital platforms, HIPAA compliance makes CIAM an absolute necessity. But even otherwise, CIAM allows you to create an onboarding process and market to users using strategies for better retention and brand trust.
Not only that, it can foster reassurance among stakeholders against fraud and help your app or platform look both competent and privacy-compliant. Want to know how? Well, we cover that below.
What are Some Features of CIAM Software that Help Build Brand Loyalty and Trust?
- Identity Proofing and Validation During Onboarding: Identity proofing and validation help secure customer data from the get-go using document verification and biometrics. By allowing validated users on your platform - you create a culture that prioritizes user trust.
- Social Logins and Other MFA Methods: Social logins and multi-factor authentication (MFA) enhance CIAM by providing secure, streamlined access that strengthens customer trust. By simplifying login processes, CIAM supports brand loyalty through convenient, secure interactions.
- Integration with APIs and SDKs to Enable Data Importing and Compatibility: This allows data importing for compatibility across platforms, ensuring CIAM aligns with legacy systems and external apps. This fosters brand loyalty by enhancing cross-channel consistency.
- Data Aggregation: CIAM consolidates user data from multiple channels, creating unified profiles for personalized interactions. This aspect is essential for targeted marketing, user insights, and better experiences, which improve brand loyalty.
- Centralized Customer Directory: While easily bypassed amid workflow demands, this is one feature that’s essential for regulatory compliance and dependable, unified customer insights.
- Self-Service and Account Management Settings: By tracking account changes, businesses can gauge user engagement, critical to a responsive CIAM setup. Also, it helps give users a good deal of control which is always appreciated.
- Privacy and Consent Management: This makes sure data is handled in compliance with regulations. While it may seem secondary, it’s essential for maintaining user trust and meeting legal obligations like GDPR, CCPA or HIPAA.
- Brute Force Protection: brute force protection in CIAM is essential. While it can be overlooked during high-traffic periods, it’s a major part of maintaining security and user trust with things like IP whitelisting login thresholds or any other methods to prevent bot attacks.
How Does CIAM Build Trust and Brand Loyalty?
Overall Improved User Experience
While there are several popular CIAM software one feature that always adds value to user experiences is passwordless authentication. This helps make signing in after your initial signup a lot easier and more smooth.
Aside from this, having a progressive profiling framework when onboarding users can help prevent them from feeling overwhelmed with the data required for their account.
Things like Federated Identity Management and SCIM (Systems for Cross-Domain Identity Management) are designed to help users have the most low-effort experience possible while maintaining security throughout your platform.
Better Security Creates Trust
For users using platforms that have personal information - knowing that there’s a framework that protects sensitive information makes a huge difference. While data privacy is one major aspect of this, knowing that their account cannot get hacked easily adds a level of brand trust to your company.
With CIAM software, solutions that make use of biometrics, OTPs, and social logins, as well as a combination of the three can help it seem a lot more secure. This goes especially for applications that follow a subscription model or even retail platforms - it helps reassure the customer that their credit card details, identity proof, and even address are in no danger of being leaked to malicious parties.
Additionally, you also have things like brute force protection and zero-trust frameworks that dramatically reduce any potential information theft.
Allows a More Personalized User Experience
With all your customer information in one centralized location, you allow your marketing and client success teams the opportunity for personalization. In the case of product managers and CPOs, this also allows them to create customer journeys with follow-ups and relevant experiences made for your customers.
Navigating the legal hurdles with HIPAA, GDPR, and CCPA guidelines can leave you staying clear from personalization. However, with first-party data collection, CIAM platforms allow you to get this information in a legally compliant way.
There are also aspects like adaptive MFA, self-service portals for resolving issues, and things like Just-in-Time consent that let them know you only ask for data when it’s needed deeping how much they trust your brand.
Allows Convenience in Authentication and Logging In
As mentioned the best CIAM software allows your platform to have passwordless authentication. Using SSO, MFA and even passkeys from devices - you can create frameworks that make authentication secure while being the most convenient.
Also to make sure users have minimal annoyances, conditional access and adaptive authentication make sure that the levels of authentication can vary based on circumstance and situation.
Aside from this, a lot of CIAM software comes with SAML and FIDO in authentication systems that make passwordless authentication simple and straightforward. This also makes sure your SSO framework is as secure as possible. On the other hand, when dealing with third-party access to user data - OAuth and OpenID connect to make sure you stay secure without making it a hassle for vendors or clients.
Helps You Understand User Behavior Better
First and foremost with user data, there are often a lot of legal technicalities that make collecting, aggregating and even using third parties to help analyse them difficult. With the use of the CIAM platform, you can anonymise and pseudonymise users allowing you to study and export data without revealing personal information.
In doing so, you can better segment your target audience. Also with features that allow you to track times logged in on your app - you can better understand what prompts or requests lead to immediate loss in engagement.
User behaviour analysis through CIAM platforms also allows you to roll out better trigger engagement initiatives. These engagements or initiatives can be done based on log time, features or app usage or even previous purchases or purchase enquiries.
Creates a Consistent and Reliable Omnichannel
Since IoS, Windows, and even Web applications run on different platforms, making sure that your platform is uniform for already existing apps can be difficult due to the existing infrastructure. With a CIAM provider, you can make your login process on all platforms almost identical.
More importantly, you can also enable federated identity management and SSO frameworks that make the user experience easier and reduce password fatigue on the whole.
How so? Well, all platforms use the same or similar adaptable authentication frameworks that add a sense of security and consistency across all platforms, It also allows you to monitor all user's access from one centralised platform. This helps make sure that you do not need to use individual platforms or tools for each platform or operating system.
Allows You to Run Engagement Strategies Driven by Insights
Based on user behaviour, location, app usage and purchase decisions - you can create engagement strategies to help trigger responses with users based on information gathered on your CIAM platform. Unlike a traditional sales platform or the APIs that enable this, CIAM allows differential privacy and data anonymization.
What this means you can observe user behaviour with customers knowing their personal information is not visible - which is a lot better for legal compliance. It also allows you to analyse aggregate behaviour with individuals in a certain age group or location and create curated engagement campaigns to match this.
Keeping this in mind you can create contextualized push notifications and offers that are a lot more likely to interest users. That aside, you can also run loyalty incentives personalized to their user behaviour or for specific age groups or locations.
Better Compliance With Privacy and Industry Standards
When it comes to digital data and consumer information - each country and state often has unique rights to protect user information. Whether it’s GDPR, CCPR, HIPAA or PIPEDA the fact is all user information for authentication and KYC needs to be stored in a way that is legally compliant.
To help with this data encryption and tokenisation features offered by CIAM platforms allow users to have passwordless authentication and validate their identity while staying compliant with industry standards.
For anyone looking to create a platform that complies and can adapt to the evolving industry compliance laws, finding a CIAM platform that covers most aspects is essential. To name a few features OAuth, OpenID Connect, FIDO2, WebAuthn and SAML are some that allow SSO frameworks while encrypting user information.
Creates Transparency Through Consent Frameworks and Information on Data Handling
A lot of the time CIA software is the main gateway for onboarding and offboarding potential users - this means while validating information and creating authentication for them it needs to be legally compliant. This is where consent management tools that the CIAM platform enables become invaluable - they help platforms integrate consent popups, and permissions for various access like location, gallery or even messages but do so transparently.
Aside from this it also allows platforms and businesses to gather this information on a Just-In-Time Access basis meaning only when the user opts for specific features or services there is progressive profiling and data collection. Aside from making the experience a lot more pleasant it also adds a clearer sense of control and transparency for users making companies seem a lot more trustworthy.
Why You Should Improve Brand Loyalty With Infisign’s CIAM - UniFed
CIAM software allows a lot of convenience when it comes to complying with international compliance laws on and off-boarding users and managing access. For companies and service providers authentication and user validation require you to have consent and be transparent about user permissions.
With software in Infisign’s CIAM solution - Unifed you enable single-sign-on and easy integration for users making authentication a lot easier for businesses. Also unlike some businesses device tokenization and existing directory-sync come at no extra cost! Want to know more? Try our free software trial for your platform.
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