Top Customer and Enterprise IAM Use Cases in 2024

Identity is core in the digital world. Our everyday interaction—either checking friends' updates on social media or managing finances online—corresponds deeply to who we are online. Keeping track of such identities for hundreds of platforms can make the whole thing a tangled mess. This is where Identity and Access Management (IAM) steps in, offering robust solutions for individuals and organizations.

Why Customer IAM (CIAM) Is Important?:

• Effortless Logins: Social logins and single sign-on (SSO) across various personal applications (e.g., banking, social media, shopping) are some of the critical features of CIAM. A study by LoginRadius shows that 77% of consumers prefer logging in with their social credentials.
• Decentralized Identity (DID):  This is an emerging trend and empowers users to own and control their data fully. Imagine selectively sharing information with specific apps – DID in CIAM makes it possible. Gartner predicts that by 2024, 20% of consumers will use a DID provider for their primary login.
• Enhanced Security:  While convenience is key, CIAM solutions employ multi-factor authentication (MFA) to add an extra layer of security as customers understand the importance of security in their apps as they have their personal data and financial data stored within the app. A study by F5 Labs revealed that MFA can prevent 99% of phishing attacks.

CIAM Use Cases in Various Industries:

• Retail: Streamlining online shopping experiences with social logins and SSO can significantly improve conversion rates. (Stat: A study by Baymard Institute found that shopping cart abandonment rates can reach up to 70%. CIAM can help reduce this by simplifying the checkout process.)
• Social Media: Secure and convenient logins are crucial for user engagement on social media platforms. (Stat: A report by Data.ai revealed that users spend an average of 2 hours and 27 minutes per day on social media and messaging apps.)
• Financial Services: CIAM helps banks and financial institutions strike a balance between user experience and robust security features. (Stat: A Javelin Strategy & Research report found that financial fraud losses in the U.S. reached a staggering $56 billion in 2021.)
• Travel & Hospitality: Streamlining online booking experiences with social logins and SSO can enhance customer satisfaction and loyalty. (Stat: A study by Amadeus Hospitality found that 72% of travelers are more likely to book with a hotel that offers a smooth online booking experience.)
• Entertainment & Media: Secure and personalized logins can improve user engagement with streaming services and online gaming platforms. (Stat: A report by Parks Associates found that 80% of U.S. households subscribe to at least one streaming service.)
• Education: CIAM can simplify access to learning platforms and educational resources for students and educators. (Stat: A study by the EdTech Learning Platform found that the global EdTech market is expected to reach $341.1 billion by 2027.)

Where Enterprise IAM Is Critical for an Organization?

• Granular Access Control:  IAM ensures that employees have access only to the resources they need to perform their jobs. A Ponemon Institute report found that data breaches caused by privileged access misuse cost organizations an average of $5.0 million.
• Adaptive Authentication: Dynamically adjusting security measures based on user behavior and context offers enhanced protection. A study by Microsoft found that MFA can block over 99.9% of automated cyberattacks.
• Streamlined User Management:  Just-in-Time (JIT) provisioning and deprovisioning automates user access based on pre-defined workflows, saving time and minimizing security risks. A study by Gartner revealed that manual user provisioning errors can account for 20% of security breaches.
• Compliance Management:  IAM helps organizations comply with data protection regulations like HIPAA and GDPR. A Verizon report found that 81% of data breaches involve human error, highlighting the importance of automated compliance measures.

IAM Use Cases in Different Industries:

• Healthcare: Patient data security is paramount. IAM ensures only authorized personnel have access to sensitive medical records. (Stat: HIPAA violations can result in fines of up to $1.5 million per violation.)
• Finance: Financial institutions require robust IAM to safeguard sensitive financial data and prevent unauthorized access. (Stat: A report by Accenture found that the global cost of cybercrime in 2021 was estimated at $6 trillion.)
• Government: Government agencies handle massive amounts of sensitive data. IAM is vital for protecting national security and citizen information. (Stat: A study by the Center for Strategic and International Studies found that cyberattacks cost governments globally an estimated $2 trillion annually.)
• Energy: The energy sector is a prime target for cyberattacks. Robust IAM is crucial for protecting critical infrastructure and preventing disruptions. (Stat: A report by Cybersecurity & Infrastructure Security Agency (CISA) found that cyberattacks on the energy sector increased by 66% in 2021.)
• Manufacturing: Manufacturing processes often involve intellectual property and sensitive data. IAM safeguards this information from unauthorized access. (Stat: A study by PricewaterhouseCoopers found that intellectual property theft costs manufacturers an estimated $267 billion annually.)
• Telecommunications: Securing access to network infrastructure and customer data is crucial for telecom companies.
• Legal: Protecting sensitive legal documents and client information necessitates robust IAM practices.
• Non-Profits: Safeguarding donor data and ensuring secure access to internal resources is important for non-profit organizations.

These are just a few examples, and the specific industries that require CIAM or IAM will depend on the nature of the data they handle and the level of user access they need to manage.

How Infisign Can Help?

Infisign offers a comprehensive suite of CIAM and Enterprise IAM solutions designed to address the unique needs of your organization. We provide:

• Tailored Solutions: We don't believe in a one-size-fits-all approach. We work closely with you to understand your specific challenges and develop a customized IAM strategy.
• Expert Guidance: Our team of IAM professionals is here to guide you every step of the way, from planning and implementation to ongoing support.
• Focus on Security and Efficiency: With Infisign, you get robust security features to safeguard your data, coupled with user-friendly interfaces that streamline access control.

Don't let identity management become a tangled web. Contact Infisign today and unlock the power of secure and efficient access control for your organization!

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